About the Client

Nova Driving School specializes in reliable driving training. They are one of the most reputable driving schools in the greater Chicagoland area with a unique approach to teaching.

Goal

Nova Driving School is an independently owned family business that wanted to create video content for marketing purposes. Their goal was to effectively market their driving school through a video that shows how their driving school operates, giving voice to their loyal, friendly employees and vocalizing client testimonials.

Content Strategy

The Nova Driving School video was shot in half a day and was produced in both English and Spanish versions to appeal to their bilingual target markets.

Taste Media Group worked with Nova Driving School to feature client testimonials and key drivers and instructors from their team that would provide noteworthy video content.

The video was used as a marketing tool for Nova Driving School. The video was easily embedded in the company’s website and utilized on social media for digital marketing purposes.