About the Client

Jennifer Hudson is a Grammy Award-winning recording artist and Academy Award-winning actress.

Goal

Taste Media Group worked with Jennifer Hudson, Azoff Music, and RCA Records to produce 10 pieces of video content for the release of JHUD, Jennifer Hudson’s third album release. JHUD

Content Strategy

Taste Media Group filmed on location in Miami and Los Angeles to produce 10 pieces of video content for the release JHUD, which debuted at number two on the Top R&B/Hip Hop Albums chart, becoming her third consecutive album to do so.

The videos gave viewers and Jennifer Hudson fans a behind-the-scenes look at the making of the album, featured interviews with producers Pharrell and Timbaland.

The videos, released in conjunction with the album’s release, were shared to Jennifer Hudson’s 3.79 million Twitter followers and 7.7 million Facebook fans.