About the Client

The American Roentgen Ray Society (ARRS) is the first and oldest radiology society in the United States. ARRS is dedicated to the goal of the advancement of medicine through the science of radiology and its allied sciences.

Goal

American Roentgen Ray Society (ARRS) wanted to create a promotional video as an association overview for their following year’s conference.

Content Strategy

Taste Media Group attended the ARRS conference and utilized the annual conference as the content creation location. The video was shot over 1-2 days at the conference. Taste Media Group worked with ARRS team to determine key individuals to feature in the video.

These key members were featured in 20 “snippet” videos, allowing leaders in the field to speak directly to ARRS members. These “snippet videos,” or short-form topical content, were incorporated in the association’s social media campaigns to promote the conference and the association as a whole.

The overview video and “snippet” videos were ultimately used to promote the following year’s conference as well as in numerous email marketing and social media campaigns.

Additional associations we’ve worked with:

National Council of Mathematics Teachers

National Association of Secondary School Principals

SHAPE America (Society of Health and Physical Educators)