MB Financial Bank

Leading up to 2014 Illinois elections, MB Financial wanted to create content to frame how each candidate would handle election topics.

About the Client

MB Financial Bank, one of the largest independent banks in Chicago, has approximately $15 billion in assets and a more than 100 year history of building deep and lasting relationships with middle-market companies and individuals.

Goal

Leading up to 2014 Illinois elections, MB Financial wanted to create content to frame how each candidate would handle election topics.

Content Strategy

Taste Media Group worked with political economic analyst Andy Bush to produce content for each candidate. Over 20 videos were produced totaling over 60 minutes of content. Since the election was very close, depending on who won, Taste Media Group was prepared with and ready to deploy content featuring the winner of the election.

Video content was integrated into Chicago Tribune and Chicago Sun Time’s front home pages to allow for maximum exposure.

Similiar Work

Offerings

Concept Creation

 

Content Strategy

 

Script Writing

 

Videography

 

Producing

 

Video Streaming

Editing

 

Animation

 

File Compression

 

3-D Animation

 

Design

 

Workflow Consultations

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