Life Fitness

Life Fitness hosts an annual global fitness competition with 10 finalists. They wanted to create 10 individual video vignettes telling the story of each finalist from all over the world.

About the Client

Life Fitness is a global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment in more than 120 countries worldwide.

Goal

Life Fitness hosts an annual global fitness competition with 10 finalists. They wanted to create 10 individual video vignettes telling the story of each finalist from all over the world.

Content Strategy

Taste Media Group worked with Life Fitness to producee video content over the course of the one-day final competition in New York City. All video content was produced over the course of this one-day and Taste Media Grouped delivered the content within 48 hours of the event for distribution.

The video content was produced at David Barton Gym, the historic site of Studio 54. Taste Media Group used on-site video editors to ensure and expedite video delivery.

The final videos were used to highlight the finalists and the competition winner and were used on the company’s website and social media networks to promote the event.

Offerings

Concept Creation

 

Content Strategy

 

Script Writing

 

Videography

 

Producing

 

Video Streaming

Editing

 

Animation

 

File Compression

 

3-D Animation

 

Design

 

Workflow Consultations

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